What To Look For In A Good Business Coach

Experience Really Matters

Having a business coach at your shoulder with first hand experience of situations like yours really matters. History may not always repeat, but it can certainly rhyme. With experience won over many years, comes an array of insights from real life war stories. Insights that can play a big part in helping you to truly “believe”. To believe that, when changes are needed, you can (and will) respond.

AJS Advisory® has a proven 40+ year track record that includes:

-             a diverse range of industries and sizes

-             local and offshore based businesses

-            actually being a business owner

Membership of a Recognised Professional Body

It might surprise you to learn that anyone at all can offer their services in New Zealand as a Business Advisor or Coach. That means that the quality of advice you get might vary enormously.

AJS Advisory® meets quality assurance standards as a member of Chartered Accountants Australia and New Zealand. This is the professional body:

-             that’s arguably the premier (and certainly the longest established) professional body whose members advise business

-             whose members are very well represented as businessowners, senior executives, directors and advisors across New Zealand and Australia

Not Also Acting For A Competitor

 Many Advisors can act simultaneously for one of your competitors, suppliers and / or customers. This increases the risk of you losing valuable commercial information - whether directly, indirectly or accidentally. It also means that you’d get advice that may not be seen as fully independent.

AJS Advisory® does not undertake work for your business whilst also working with another business that’s your major competitor, customer, or supplier unless you both agree in writing beforehand.

No Financial Incentive To Recommend Another Business’s Products or Services

Some Advisors receive a financial incentive to recommend other businesses’ products and services to you. A common example being software subscription discounts received by advisors from software companies that you have not agreed to forego the benefit of.

AJS Advisory® receives no financial benefit whatsoever that’s dependent upon you purchasing goods or services from other providers as a result of our recommendations. 

Our aim is to provide fully independent, impartial advice.

Protection of Your Business Secrets  

Advisory programmes involving your interaction with other business owners risk you losing sensitive commercial information.

AJS Advisory® provides a confidential, one on one service with business owners.

Processes and Resources That Help You Make Better Decisions – And Act On Them 

For your business to be the best it can be, the best thing you can do is to get sound advice on how to become a better manager – and then to take action.

AJS Advisory® provides on call business coaching, mentoring and advice that’s based on proven processes and extensive resources. The starting point for which is an expert in depth analysis of your data and situation.

The end objective being to improve your management skills so that you can make better decisions - faster…and to actually take action.                                       

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